Magic Movers sells storage under their own brand, but the product behind it is ours (Kubox). The customer only sees Magic Movers — branding, price, contact. The physical box, the driver who picks up, and the climate-controlled storage all come from Kubox. Magic Movers handles customer contact and the move, we handle the storage side. An efficient division where each party plays to its strengths.

A moving company wants to give one quote to a customer who's moving and needs interim storage. Building storage infrastructure themselves — warehouse, insurance, climate control, 24/7 security — is a separate business: expensive, complex, and not their core. By buying our storage product, Magic Movers can offer 'storage during your move' to a customer within five minutes, without setting up their own warehouse or redirecting customers to us.

Magic Movers' customer gets an integrated moving-and-storage package from one party. No separate contracts with two companies, no confusion over who does what. Magic Movers handles the planning, we place the box, do the pickup, and keep it climate-controlled until return. To the customer it feels like one service from Magic Movers — which is exactly how whitelabel works.

Our storage infrastructure is large enough to serve B2B partners alongside our own customers. Magic Movers brings storage to customers who wouldn't otherwise find us directly — movers with an acute storage need during their move. We use our capacity better and build long-term relationships with partners who distribute our storage product through their own network.